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Latest News:

April 6, 2020

Shire releases unconscious bias videos for free (non commercial) use.

October 1st 2014

DNA is a new tool. It is a version of social network analysis ( Cross) which examines the networks within which a work team Communicates, Collaborates, Innovates, Problem solves and Socialises. [read more]

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Shire Professional

PC Myth Buster

PC Myth buster is a deliberately provocative name for gaining a better understanding of how our psychology can be better used to reduce or better manage our biases, and how well intentioned organisational policies may actually be hindering that objective.

It looks at how what we know about how biases are created and maintained is integrated into policy in areas such as marketing, selection, positive action and the wider diversity and inclusion agenda. the reality is that bias is sometimes counter intuitive and that some organisational practices can actually increase rather than decrease bias and the impact of own group stereotype effects. It also addresses some of the myths, guilt avoidance and defensive tactics our brains employ to avoid changing attitudes.